About SABAN
SABAN
SABAN is an organisation of key business and community leaders invited by the Premier of South Australia to be Business Ambassadors for the State. Its key objectives are:
- To identify opportunities and contribute to their development for the economic and social benefit of South Australia
- To focus on business migration, tourism, business tourism, inward investment, importing, exporting, bilateral trade, and talent attraction and retention in line with the State’s Strategic Plan
- To provide a worldwide market intelligence network of benefit to economy of South Australia.
SABAN - Background
The South Australian Business Ambassadors Network (SABAN) was established in 1998 as an inaugural project of SA Business Vision 2010.
Ambassadors have contributed to the program furthering the interests of South Australia across the nation and around the globe.
SABAN’s role has been to contribute to the success of South Australia gaining new valuable exports markets in the areas of agriculture, aquaculure, mining, education, defence, information technology, food, wine and tourism.
SABAN, established in 1998, was developed as a mechanism to contribute to the success of the State by gaining new exports markets in these areas.
The program was originally operated by Business SA and in 2008 moved across to SA Great, which now plays a more active role in marketing South Australian outside of the State. In late 2009, SA Great underwent a name change. Advantage SA, and its co-brand Advantage Adelaide, clearly communicates the key advantages that the State now enjoys. The brand ensures that these messages are able to cross geographical boundaries, resonating both within and out of the State.
Now SABAN is poised to increase its influence and build even stronger relationships to the advantage of South Australia as it enters its second decade of service.
Relationship between Advantage Adelaide & Department of Trade & Economic Development
Advantage Adelaide is an influential member-based organisation that connects with the South Australian Government, media and businesses to enhance confidence and pride in the State.
Advantage Adelaide develops effective media campaigns and a program of activities that celebrate local success, engages with key stakeholders and works to grow confidence in South Australia’s business capabilities and opportunities.
The campaigns that Advantage Adelaide manage in conjunction with the South Australian Government are Buy SA, State Media Campaigns encompassing Industry Sector and Heaps Good, the Interstate Media Program, Around Our State program and Speakers in Schools.
Recently Advantage Adelaide made a shift in its strategic intent to ensure that greater focus is placed on promoting South Australia outside of the state to increase business investment and the talent pool within our borders.
This philosophy is also in keeping with new directions set for the SABAN program by the South Australian Government.
These changes are based on the desire to integrate the program directly with the core aims of the State’s Strategic Plan and to work far more closely with the Department of Trade and Economic Development (DTED) and other Government agencies.
www.advantageadelaide.com.au
Department of Trade and Economic Development
The Department of Trade and Economic Development (DTED) is the South Australian Government's key economic development agency.
The department's key objectives are:
- Maintain an internationally competitive business environment
- increase business investment and facilitate major projects
- foster the development of innovative, globally competitive businesses
- increase international trade
- develop a vibrant and entrepreneurial small business sector
- encourage industry's involvement in the development of a highly skilled workforce
- build sustainable communities in regional South Australia
- deliver highly valued services and advice to government and industry
- develop an organisation environment that is consistent with our guiding principles and enables us to do our business in an effective and efficient way.
