SABAN

SABAN
SABAN is an organisation of key business and community leaders invited by the Premier of South Australia to be Business Ambassadors for the State. Its key objectives are:

• To identify opportunities and contribute to their development for the economic and social benefit of South Australia

• To focus on business migration, tourism, business tourism, inward investment, importing, exporting, bilateral trade, and talent attraction and retention in line with the State’s Strategic Plan

• To provide a worldwide market intelligence network of benefit to economy of South Australia.

SABAN -  Background
The South Australian Business Ambassadors Network (SABAN) was established in 1998 as an inaugural project of SA Business Vision 2010.

Ambassadors have contributed to the program furthering the interests of South Australia across the nation and around the globe.

SABAN’s role has been to contribute to the success of South Australia gaining new valuable exports markets in the areas of agriculture, aquaculure, mining, education, defence, information technology, food, wine and tourism.

SABAN, established in 1998, was developed as a mechanism to contribute to the success of the State by gaining new exports markets in these areas.

The program was originally operated by Business SA and in 2008 moved across to SA Great, which now plays a more active role in marketing South Australian outside of the State. In late 2009, SA Great underwent a name change. Advantage SA, and its co-brand Advantage Adelaide, clearly communicates the key advantages that the State now enjoys. The brand ensures that these messages are able to cross geographical boundaries, resonating both within and out of the State.

Now SABAN is poised to increase its influence and build even stronger relationships to the advantage of South Australia as it enters its second decade of service.